Hey, I’m Nicci.
I have lots of ideas. My notes app is a cry for help. Fortunately, some of them turn into really good work.
Campaigns
Women’s Health Month
An insight-driven tentpole campaign created out of a need to grow commercially and topically.
The Brewmaster
A campaign with a point of difference and a lean budget that turned into a national success story.
Unwrap the Adventure
As the dedicated Client Marketing Manager for Yowie World, I was responsible for piecing together the whole she-bang. From BAU social content and NPD packaging to brand planning and budgeting across AU and US markets, I worked closely with designers, photographers, performance specialists and the CMO to plan and execute everything that made its way in front of consumers.