I developed a tentpole campaign that turned real audience insights into content that delivered for both our female-skewing audience and commercial partners. By building the campaign around original survey data, we created a genuine reason for people to engage, while giving partners a meaningful way to be part of the conversation.

The results spoke for themselves:

• 33% YoY increase in total page views

• 23% YoY increase in unique visitors

• 15% YoY increase in dwell time

I managed the campaign end to end, leading creative development, messaging and multi-channel execution, while driving PR and earned media opportunities that secured national news bulletin coverage and radio mentions across the country.