I developed The Brewmaster, a masterbrand campaign for Heads of Noosa designed to carve out a distinctive position in market by putting the precision and craftsmanship behind its Japanese lager front and centre. I brought the concept to life through a hero video, working closely with a dedicated producer and videographer, before extending the idea into a PR campaign to find the brand’s next Chief Beer Tasting Officer. The result was a campaign that travelled well beyond the original brief, securing national coverage across TV, radio, online, social and industry press.

All that on a very lean $10k budget.