I’ve pushed The House of Wellness creatively into 2026, working hands-on with our agency, photographers, stylists and art directors to rethink how we shoot, tell stories and show up as a brand.

The goal has been to make HOW feel current, distinctive and genuinely desirable, not just to our audience, but to the brands that want to be part of it. And it’s working. We’re selling out shoots to suppliers six months in advance, internal buy-in has never been stronger, and for a legacy media like print, feeling culturally relevant is no mean feat.